WHAT IS DIGITAL MARKETING?
Many years back, internet was something people were living happily in absence of. The silver screen for the people was from receiving the letter to read that letter, full of mystery and suspense. Travelling long along the family for buying things was all the excitement for people. Waiting for the newspaper to have a cup of tea with it was the part of every other individual’s schedule. But the sorrowful fact for the people was to leave the family for several days for vending their products no matter what the weather conditions were.
With such lifestyle many people compromised but on the other hand there was the mankind full of ambition who were putting all their efforts and created Internet, so expansive and everchanging. It would be not worth to consider the credit for invention of internet to a single person. Internet was the work of dozens of pioneering scientists, programmers and engineers who each developed every bit of this superpower.
Internet was first developed in USA and was used by U.S. Department of Defense with ARPANET (Advanced Research Projects Agency Network) during the late 1960’s which allowed multiple computers to communicate on a single network. Going through many advancements so rapidly, internet become the most everchanging superpower in the hand of people. Now, the whole universe is on the finger tip of every other individual. For communication, shopping, news and entertainment, you are just a click away. Internet changed the way of doing business and marketing, also turned the most sorrowful part of people’s life to happy and cozy, only and only by Digital Marketing that turned every pebble in the favour of industrialists and business owners. Digital marketing was first used during 1990’s. The digital age took off with the coming of internet.
Digital marketing is the component of marketing that utilizes internet and online based technologies such as desktop computers, mobile phones and other digital media. This platforms to promote products and services. This changed the way brands and businesses use technology for marketing. There are 5D’s around which the digital marketing revolves : digital devices, digital platforms, digital media, digital technology and digital media. The central agenda for marketing is to connect the customers at the right place and at the right time to the perfect category of people that tends to buy the product. The most worthy place to connect to the customers is Internet where customers spent most of the time in such an era of technology. No matter the companies are small or big, they are involving themselves in digital marketing to grow and promote their production. This mode of marketing requires less capital and is very efficient.
Types of digital marketing
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Marketing Automation
- Email Marketing
- Online PR
- Inbound Marketing
- Sponsored Content
Search Engine Optimization (SEO)
This is the process of revamping your website to rank higher in search engine results pages, thereby increasing the amount of traffic website receives. Types of SEO includes
On page SEO: This focuses on all the content that exists “on the page” appearing at a website. Making the website under the SEO guidelines makes it SEO friendly and increases its rank by specifying some keywords that relates the client’s product.
Off page SEO: This focuses on creating the backlines and submitting them to the other websites for promotions.
Technical SEO: Image compression, structured data and CSS file optimization are all forms of technical SEO that can increase the website’s loading speed.
Content Marketing
This is the method of marketing, where the details of products are put down in the form of content including all the deals and offers. Content marketing strategy include blog posts, ebooks, whitepapers, infographics (visual content).
Social Media Marketing
This focuses on promoting the product on the social media applications which also provides the benefits of getting the reviews from the buyers fringe. The channels for social media marketing includes:
- Snapchat
Pay Per Click (PPC)
It is an internet advertising model used to drive traffic on websites, in which the advertiser pays a publisher when ad is clicked. The ads optimize on particularly specified keywords. Google Ads is the most commonly used platform that increases sale, generate leads and promote brand awareness. Other channels for using PPC includes Paid ads on Facebook, Twitter ads campaigns and sponsored messages on LinkedIn.
Affiliate Marketing
A type of advertising where you receive commission for promoting someone else’s product or services on your website. This includes:
- Hosting video ads through youtube partner program.
- Posting affiliate links from your social media accounts.
Marketing Automation
This refers to the software that serves to automate your basic marketing operations. Some manual operations are email newsletters, social media post scheduling, lead nurturing workflows, campaign tracking and reporting.
Email Marketing
Emails are used to promote content, discounts, deals and events with the website’s link. Types of emails for email marketing include:
- Blog subscription newsletter
- Follow up emails
- Customer welcome emails
- Holiday promotions
- Tips and similar series emails
Online PR
It helps to secure the online coverage with digital publications, blogs and content based websites.
Inbound Marketing
It refers to the marketing methodology where you attract, engage and delight customers at every stage which includes:
- Blogging vs. pop-up ads
- Video marketing vs. commercial advertising
- Email contact lists vs. email spam
Sponsored Content
Blog posts, videos or articles are the various options for advertising for which the brand pays another company to promote its brand and services.
Digital marketing being the enormous subject can’t be concluded that easily. To acquire more command on such vast subject, read more topics at www.dgtlmrkt.com